Logo Design / Visual Identity
- Primary Logo
- Icon Logo
- Badge Logo
- Wordmark Logo
Motion Graphics/Animation
- Logo Transition Video / Animated Logo Video
Typography
- Type Layout
- Heading Font
- Body/Copy Font
Color Palette
- Digital & Print Color Schemes
- Primary Colors
- Secondary Colors
Brand Book
- Brand name
- Outline of the brand story, ethos, and purpose/mission
- Brand logo, its variations
- Icons
- Color scheme
- Fonts, sizes, and style variations
Final Logo Deliverables
- Logo & Font Layout Final Files
- JPEGs
- PNGs
- EPS or AI (Vector)
Strategy
- (1) Kick Off-Brand/Business Strategy Meeting
- Competitor Brand Research